Privacy policy
Last updated: August 6, 2026
Calm Theory operates this website and online store, including the related content, features, products, tools, and services offered through it (collectively, the “Services”).
This Privacy Policy explains how Calm Theory (“Calm Theory,” “we,” “us,” or “our”) collects, uses, discloses, and otherwise processes personal information when you visit or use our website, make a purchase, contact us, or otherwise interact with the Services.
Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understand the practices described in this Privacy Policy.
If there is a conflict between this Privacy Policy and our Terms of Service regarding the collection, use, or disclosure of personal information, this Privacy Policy will control with respect to those matters.
Personal Information We Collect
“Personal information” means information that identifies, relates to, describes, or can reasonably be linked to an individual. It generally does not include information that has been anonymized or de-identified so that it can no longer reasonably identify an individual.
Depending on how you interact with the Services and as permitted by applicable law, we may collect or process the following categories of information:
Contact information. This may include your name, email address, telephone number, billing address, and shipping address.
Payment and transaction information. When you make a purchase, payment information necessary to complete the transaction is processed through our payment service providers. We may receive information relating to the transaction, such as payment status, transaction amount, payment method type, confirmation information, and related order details. We do not need to directly store your complete payment card number in order to process your purchase.
Account information. If account functionality is available and you choose to create an account, we may process information such as your login credentials, preferences, settings, and account activity.
Order and shopping information. This may include products you view, place in your cart, purchase, return, exchange, or cancel, as well as information about previous transactions.
Communications. We collect information you provide when you contact us, submit a request, ask a question, communicate with customer support, or otherwise correspond with us.
Device and technical information. We may collect information such as your IP address, browser type, device type, operating system, network information, cookie identifiers, and other technical identifiers.
Usage information. We may collect information about how you interact with the Services, including pages viewed, links selected, browsing activity, referring pages, dates and times of visits, and interactions with features of the website.
How We Collect Personal Information
We may collect personal information:
- Directly from you when you place an order, create an account, contact us, subscribe to communications, or otherwise provide information to us.
- Automatically when you access or use the Services, including through cookies, pixels, analytics technologies, and similar technologies.
- From service providers that assist us with ecommerce functionality, payment processing, website hosting, fraud prevention, analytics, customer support, order fulfillment, shipping, communications, and other business operations.
- From advertising, marketing, or other business partners where permitted by applicable law.
How We Use Personal Information
We may use personal information for the following purposes.
Providing and Managing the Services
We may use personal information to:
- Process and complete purchases.
- Process payments through payment service providers.
- Fulfill and ship orders.
- Provide order confirmations and status updates.
- Facilitate returns, refunds, or exchanges.
- Manage customer accounts.
- Remember preferences.
- Provide requested products and services.
- Respond to customer inquiries.
- Operate and improve our website and Services.
Customer Support and Communications
We may use personal information to communicate with you about purchases, orders, returns, customer service requests, account matters, policy updates, or other interactions with Calm Theory.
Marketing and Advertising
Where permitted by law, we may use personal information to send promotional communications and to advertise or market our products and Services.
You may unsubscribe from promotional email communications at any time by using the unsubscribe link included in those communications.
Opting out of marketing communications will not prevent us from sending transactional or service-related communications, such as order confirmations or responses to customer service requests.
Security and Fraud Prevention
We may use personal information to:
- Protect the security of the Services.
- Authenticate transactions or accounts.
- Prevent and detect fraudulent or unauthorized activity.
- Investigate suspicious activity.
- Protect our customers, business, property, and legal rights.
Improving Our Business
We may use information to analyze use of the Services, understand customer preferences, improve website performance, develop or improve products and services, and evaluate the effectiveness of our operations and marketing.
Legal and Compliance Purposes
We may use personal information when reasonably necessary to:
- Comply with applicable laws and regulations.
- Respond to valid legal process.
- Respond to lawful requests from courts, regulators, law enforcement, or government authorities.
- Establish, exercise, or defend legal claims.
- Enforce our Terms of Service and other policies.
- Investigate suspected violations of our policies or applicable law.
- Protect the rights, safety, and property of Calm Theory, our customers, and others.
How We Disclose Personal Information
We may disclose personal information when reasonably necessary to operate our business and provide the Services.
This may include disclosure to:
Service providers. We use third-party providers for services such as website hosting, ecommerce technology, payment processing, fraud prevention, analytics, cloud services, communications, customer support, fulfillment, delivery, and shipping.
These providers may process personal information on our behalf or independently as necessary to provide their services.
Payment processors and financial service providers. Information necessary to authorize and complete transactions may be provided to payment processors, financial institutions, fraud-prevention providers, and related service providers.
Fulfillment and shipping providers. Information such as your name, shipping address, telephone number, email address, and order information may be shared as reasonably necessary to process, fulfill, and deliver your purchase.
Marketing and advertising providers. Where permitted by law, we may work with providers that assist with advertising, analytics, marketing, or measurement.
Third parties at your direction. We may disclose information when you request, authorize, or consent to the disclosure.
Business transaction participants. Personal information may be disclosed in connection with an actual or proposed merger, acquisition, sale, financing, restructuring, bankruptcy, or other business transaction.
Legal and governmental authorities. We may disclose information when we reasonably believe disclosure is required or permitted by applicable law, legal process, court order, regulatory request, or governmental request.
We do not authorize our service providers to use personal information for purposes unrelated to the services they provide to us except where independently permitted by applicable law.
Third-Party Service Providers
We rely on third-party technology and service providers to operate portions of our business.
As a result, information submitted through our Services may be transmitted to or processed by providers that perform functions such as ecommerce hosting, payment processing, fraud detection, analytics, order fulfillment, shipping, communications, or customer support.
These providers may maintain their own privacy policies and data-processing practices. Their handling of personal information may be governed by their agreements with us, their own privacy policies, and applicable law.
Some providers may process information in countries other than the country in which you reside.
Cookies and Similar Technologies
We and our service providers may use cookies and similar technologies to operate the website, remember preferences, maintain shopping-cart functionality, understand how visitors interact with the Services, prevent fraud, improve website performance, and, where permitted, support marketing or advertising.
Your browser may allow you to block or delete cookies. Disabling certain cookies may affect the operation or functionality of portions of the Services.
Where required by applicable law, we will provide additional choices regarding non-essential cookies or similar technologies.
Third-Party Websites and Services
The Services may contain links to websites, applications, social media platforms, or other services operated by third parties.
We do not control the privacy or security practices of third parties and are not responsible for their websites, content, policies, or practices.
If you leave our Services to access a third-party service, you should review that third party’s privacy policy and terms before providing personal information.
The presence of a third-party link does not necessarily constitute an endorsement of that third party or its services.
Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of transmission over the internet or method of electronic storage can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of personal information.
You should use appropriate precautions when transmitting sensitive information and protect any account credentials associated with the Services.
Data Retention
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:
- Provide products or Services.
- Process and document transactions.
- Maintain business and financial records.
- Provide customer support.
- Prevent fraud or abuse.
- Resolve disputes.
- Enforce agreements and policies.
- Comply with legal, tax, accounting, regulatory, or other obligations.
Retention periods may vary depending on the type of information, the purpose for which it was collected, applicable legal requirements, and our legitimate business needs.
When personal information is no longer reasonably required, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law.
Your Privacy Rights
Depending on where you reside and the laws applicable to you and to Calm Theory, you may have certain rights concerning your personal information.
These rights may include:
Access or Right to Know. You may have the right to request information about personal information we maintain about you.
Correction. You may have the right to request correction of inaccurate personal information.
Deletion. You may have the right to request deletion of certain personal information, subject to applicable exceptions.
Portability. You may have the right to request a portable copy of certain personal information.
Restriction or Objection. In some jurisdictions, you may have the right to restrict or object to certain processing.
Opt Out of Certain Sale, Sharing, or Targeted Advertising Practices. Where applicable law provides such a right and our data practices fall within those legal definitions, you may request to opt out.
These rights are not absolute. We may deny or limit a request when permitted or required by applicable law, including when information must be retained for legal, security, fraud-prevention, transactional, or other legitimate purposes.
Privacy Preference Signals
Where required by applicable law and supported by our systems, we may recognize legally recognized browser-based privacy preference signals, such as Global Privacy Control, as requests to opt out of certain processing.
Whether and how a signal applies may depend on your jurisdiction, browser, device, and the applicable legal requirements.
We do not necessarily respond to browser-based “Do Not Track” signals that are not legally required to be recognized.
Exercising Your Privacy Rights
You may submit an applicable privacy request by contacting us at:
We may need to verify your identity before completing certain requests.
Where permitted by law, you may designate an authorized agent to submit a request on your behalf. We may require reasonable evidence that the agent is authorized to act for you and may also require you to verify your identity directly.
We will respond to valid requests within the period required by applicable law.
We will not unlawfully discriminate against you for exercising an applicable privacy right.
Children’s Privacy
The Services are intended for a general audience and are not directed to young children.
We do not knowingly collect personal information from children in violation of applicable law.
If you are a parent or legal guardian and believe a child has provided personal information to us in circumstances prohibited by applicable law, please contact us at support@shopcalmtheory.com so that we can review the matter and take appropriate action.
Shopify and Our Commerce Platform
Our store is hosted by Shopify, which provides the online commerce platform that allows us to offer our products and services to you. When you visit our store, browse products, make a purchase, or otherwise interact with our store, Shopify may collect and process personal information about you in order to provide its services to us and to you.
Shopify may also process information about your interactions with our store, with other merchants, and with Shopify in order to provide enhanced services. These services may include helping provide a more customized shopping experience, delivering more relevant advertising, improving fraud prevention and security, and helping us understand how customers interact with our store and advertising.
Information you provide to us, and information about your activity on our store, may be shared with Shopify and with other service providers or parties that assist in providing these services. These parties may process information in countries other than the country in which you live.
For more information about how Shopify processes personal information, please review Shopify’s Consumer Privacy Policy.
Depending on where you live, you may have the right to object to or opt out of certain uses of your personal information, including certain sharing or targeted advertising. You can manage certain choices directly through Shopify’s Privacy Controls. You may also use the “Your Privacy Choices” link available on our website where applicable.
International Data Processing
We and our service providers may process, transfer, or store personal information in countries other than the country in which you reside.
Where applicable law requires safeguards for an international transfer of personal information, legally recognized transfer mechanisms may be used.
For example, where applicable to transfers from the European Economic Area or United Kingdom, appropriate safeguards may include approved standard contractual clauses or other legally recognized transfer mechanisms.
Complaints
If you have questions or concerns regarding our privacy practices, please contact us at:
Depending on where you reside, you may also have the right to lodge a complaint with an applicable privacy or data-protection authority.
Where applicable law provides a right to appeal a decision regarding a privacy request, you may contact us using the same email address to request an appeal.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, Services, technology, legal requirements, or business operations.
When we make changes, we will post the revised version on this website and update the “Last updated” date above.
Where required by law, we may provide additional notice regarding material changes.
Contact Us
If you have questions about this Privacy Policy, our privacy practices, or an applicable privacy request, please contact: support@shopcalmtheory.com